Sonali Gulati, the founder of Adorn by Sonali (ABS) jewelry, has always had a passion for fine jewelry. Growing up in a family that cherished jewelry, she developed an early interest in designing and creating exquisite pieces. With over 25 years of experience in the industry, Sonali has a deep understanding of traditional jewelry-making techniques, including kundan, polki, and diamonds. The positive experiences of her customers and their word of mouth allowed her business to grow organically.

In 2020, amidst the challenges posed by the pandemic, Sonali Gulati made the decision to transform her passion for jewelry into an online business by establishing ABS. One of the driving factors behind this decision was Sonali's desire to make a modern/fashion jewelry line, which is affordable, accessible, and inclusive, allowing everyone to experience and own beautiful pieces.